Next Level Burger is a 100% plant based burger joint that had gathered a following at their initial restaurant in Bend, OR. They were ready to start expanding, so naturally their first stop was Portland. They came to us to take their new restaurants to the next level (sorry).
The client wanted the space to have the feeling of a classic burger joint while still resonating with their core demographic of healthy eaters and vegans. We worked to create areas of large impactful graphics and incorporate fun 'brand experiences' throughout the space.
The new graphics were built to push the existing brand and work with the new interior style. We aimed to make the brand feel more vibrant, joyous, and a bit quirky.
The menu is an important part of every restaurant (obviously). I set out to create a menu that was a beacon of the new brand experience, while making ordering effortless. I broke up the menu into phases – main dish, sides, and beverage – making their signature burgers the feature.